Book review:The Hero And The Outlaw

Monday, September 19, 2016 Permalink

Purpose for reading- To understand how to use archetypes to tell better stories. I’m working on a project that involves storytelling so I picked this up.Content- 3 out of 5. The quality is good but the book could have been written in 100 pages.Highlights-the authors have invented a framework that lets you understand what your brand’s story is and how to augment it. For eg ...