Many experts agree that both emotion and logic can be used to attract paying customers.
The problem is no one really teaches you how to do it.
Depending on that you’re offering, your client may skew in either direction.
For example, higher priced purchases sometimes need a logical justification because the client will have to explain it to his wife.
Your job as a marketer to provide him with both an emotional reason and a logical one.
When I run an Internet Marketing business, some of the first courses I ever sold were to people who had full time jobs but wanted to start a side business.
My research showed that my ideal customer(let’s call him Sam) was a male between the ages of 35 to 42.
Sam had at least 7 years of work experience, was married with kids and made between $30,000 to $48,000 a year.