Monthly Archives

May 2017

Leadership by productivity and results-not age, titles or seniority

When you hear people say “our leaders” do you think of yourself or someone in government or senior management at your company?
For some reason, young people hardly see themselves as leaders.
The idea of leadership always seems to refer to an old person.

Here’s another definition of a leader and it’s the one most people don’t know.

Gartner says over 80% of smartphone users have an Android phone.
That means only about 20% of people use an IOS(Apple) powered smartphone.
Interestingly, Apple captured over 79% of the profits in the smartphone market.

Both businesses are leading their field not in titles or age. 
They are leading with tangible productivity and results.

The leading player on a team doesn’t have to be the captain.
He just has to score more than everyone else on the team.

This is why asking for a raise just based on how long you’ve been in a company isn’t a smart move.
A smart CEO will consider productivity and results before age when selecting senior management.
If a younger person can deliver the goods, that person is promoted while older employees are left disgruntled.
We’ll talk about how to hire and promote in a later letter.

How do I become the leader in my profession/industry/community?
By simply being the most valuable, productive and indispensable person in that field.
Tactically, it’s by becoming an effective manager of your energy, resources, time and emotions. 

Over the last two weeks, I’ve been beta testing an app for entrepreneurs.
It’s a simple roadmap for attracting customers to your business.
If you’d like to test it later this week, simply email with the word “tester” in the subject line.

Principles stay the same but application varies.

There’s a popular book by an American real estate billionaire.
A few years ago a friend told me he didn’t like the book because you couldn’t apply the principles to Ghana or places outside the USA..
Recently Forbes highlighted about 4 millionaires who studied the principles of that same book to build their empires in Asia and the Middle East.

Principles stay the same. Application varies.

My aforementioned friend still has a few acres of land but no buildings and no empire.
What did the other millionaires see that he didn’t?

I believe it has to do with an understanding of the application of principles.
People forget that principles will work wherever you apply them if you know how to tweak the application to your environment.

It is wisdom to hear a principle and find out how to make it yours.



How to find and attract the right customers

Dear ambitious startup founder,
Please allow me to help you move from
where you are today to where you
ought to be.

Some of this may seem very obvious.
Unfortunately early stage startup founders
seem to miss these simple principles.
This of course is the reason for so
many startup failures today.

“Learning by experience is fine…but the
experience doesn’t have to be yours.”

Step 1. Is this your best idea and are these the right features?
Don’t make the mistake of working on
your weakest idea.
Continue Reading…

Four top sources of targeted traffic for early stage startups

The best ways to get traffic to your startup

You know who your ideal customer is and you’ve
created your irresistibly attractive offer.

It’s time to get some traffic.

There are a million tactics but we’re going to deal with
the more advanced stuff. As you read this, don’t focus
on just the implementation, think of how and why this

You’ll be able to use that understanding to
come up with creative ways to bring people to your
business consistently.

When you’re starting out its helpful to individually email
or cold call your prospects to get them to download
your app or buy your product. This one on one
approach allows you to learn what people actually
want so you can perfect the product.
When you’re done with that, here are the most effective
ways to get a lot of traffic in less than 30 days!
Continue Reading…