Monthly Archives

September 2016

What do you see?

At the inauguration of the theme park, the reporter said to the wife of the man who had the vision for the project but had sadly passed away before it was completed, “Your husband would have loved to see the completion of this project.”

The widow laughed and responded “My husband saw this theme park completed a long time ago.”

Look at your website and see 20 million daily visits

Look at your ideas and see your first product

Look at your products and see your first 100,000 customers

Look at your first customers and see the next one million transactions

Look at that business and see an empire of global relevance

Faith is reality.

It’s looking and seeing past the report of the five senses.

It’s living in the reality that with God all things are possible to those of us who believe.

Its the same with people.

You have to look at your spouse, children, family and only see the best.

You have to look at your team and see a world-class workforce.

Others may be not agree but you don’t need anyone else’s opinion.

Faith is enforcing spiritual reality into the physical realm.

Faith is now. Faith is not going to happen. Faith has happened.

As David Oyedepo once said “I was a rich man even before I had a bank account,”

What do you see?

At the inauguration of the theme park, the reporter said to the wife of the man who had the vision for the project but had sadly passed away before it was completed, “Your husband would have loved to see the completion of this project.”

The widow laughed and responded “My husband saw this theme park completed a long time ago.”

Look at your website and see 20 million daily visits

Look at your ideas and see your first product

Look at your products and see your first 100,000 customers

Look at your first customers and see the next one million transactions

Look at that business and see an empire of global relevance

Faith is reality.

It’s looking and seeing past the report of the five senses.

It’s living in the reality that with God all things are possible to those of us who believe.

Its the same with people.

You have to look at your spouse, children, family and only see the best.

You have to look at your team and see a world-class workforce.

Others may be not agree but you don’t need anyone else’s opinion.

Faith is enforcing spiritual reality into the physical realm.

Faith is now. Faith is not going to happen. Faith has happened.

As David Oyedepo once said “I was a rich man even before I had a bank account,”

How to use emotion coupled with logic to attract the right clients

Many experts agree that both emotion and logic can be used to attract paying customers.
The problem is no one really teaches you how to do it.

Depending on that you’re offering, your client may skew in either direction.

For example, higher priced purchases sometimes need a logical justification because the client will have to explain it to his wife.

Your job as a marketer to provide him with both an emotional reason and a logical one.

When I run an Internet Marketing business, some of the first courses I ever sold were to people who had full time jobs but wanted to start a side business.

My research showed that my ideal customer(let’s call him Sam) was a male between the ages of 35 to 42.

Sam had at least 7 years of work experience, was married with kids and made between $30,000 to $48,000 a year.

He was tired of living someone else’s dream and wished he could contribute more.

Sam also wanted flexibility and freedom.

Lastly, he wanted to make enough money so he could quit his job and live a more fulfilling life.

I deduced that Sam’s greatest desires are-

  • 1 Freedom
  • 2 Wealth
  • 3 Contribution

Freedom to do whatever he wanted.

Wealth so he could live in comfort without having to worry about money.

Contribution so that he could turn his ideas into profits and to be appreciated by people around him.

If you take a closer look, out of the three desires, only one of them had to do with material things.

His other two drivers were emotional.

This is the same with your prospects.

They may want food as their physical desire but their emotional desire is satisfaction.

They may want a ride as their physical desire for transportation but their emotional desire may be to save time or to impress their neighbors.

If you are selling a house, make sure you know if they are looking for a home big enough for their children or if they want one just to have a place to stay.

Smart business owners know how to use the physical desire as the bait and the emotional desire as their back up.

There is a marketing proverb that says “People don’t buy because they understand you. They buy because they feel understood.”

My customers emotional desires are……

My customers physical desires are ……

What are the emotional and logical desires of your clients?

I use this same framework today with my high fee clients and students at Growingstartup.com

The way to use this to attract the right customers is to first identify both of the principal reasons for which people buy.

Secondly, appeal to those reasons in your copy, your content strategy and your Advertising.
For example, Nike’s Just Do It mantra is great partly because it preaches action to athletic people who either already think that way or want to.

Any other mental triggers that you have found success with, please share in the comments below.

 

Book review:The Hero And The Outlaw

book review the hero and the outlaw

Purpose for reading-

To understand how to use archetypes to tell better stories. I’m working on a project that involves storytelling so I picked this up.

Content- 3 out of 5.

The quality is good but the book could have been written in 100 pages.

Highlights-the authors have invented a framework that lets you understand what your brand’s story is and how to augment it.

For eg Nike=hero, Oprah Winfrey=sage, Apple=the cool guy etc

Undesirables-

My main contention is that if I didn’t need the insight i would have found the material a little too serious.

Secondly I think some of the justifications were a little too far fetched.

If you own a business and your responsibilities have to do with marketing, branding, advertising or film making, this book is useful.

Check out these book reviews as well.

1 Bloomberg on Bloomberg-Michael Bloomberg

2 Sam Walton-Made In America

3 Amancio Ortega-The Man From Zara

What’s Your Picture Of Your Future?


Everyone needs a picture of the future as it pertains to them. Thats what gets you where no one else has been. It encourages you when challenges come and when ppl around you are thinking about today or yesterday. What is your picture of your future? -David Oyedepo

Special thanks to HowwemadeitinAfrica.com

jeffrey manu how we made it in africa success

Here is an excerpt on how to grow a business in Africa without government contracts.

Do you have effective lead-generation and -conversion systems in place?

In my experience, very few startups answer this question with a yes. Having started my own businesses, I know how hard it is to access and retain new customers. But there are a few steps that I’ve found help in developing a strategy for doing so.

Step 1: Define the market in which you can create the most value

First, identify who wants and is willing to pay for your product. Is your ideal customer a female corporate banker who lives 30km away from her office? Is she actively looking for a brand new vehicle? Would she rather own an SUV or a compact car?

Second, decide on what your message, positioning and differentiation will be. This is about defining what you do, but also what sets you apart from other similar businesses and demonstrates that you know your ideal customer better than they do. Are you the safer option? The cheapest? The one who delivers in 3 days?

Third, find a way to distribute your message and product to them. Some businesses use websites and social media, such as Twitter, YouTube and Facebook, to get their message and products to their customers. Other options are traditional retail outlets in good locations, and physical advertising such as billboards or flyers.

Read the rest at the link below

www.howwemadeitinafrica.com/grow-small-business-africa/55711/

How To Use Direction and Certainty To Convert Prospects Into Buyers

Have you ever seen any advertisement or promotion that offers promises like these “3 easy steps to a better golf swing”—

“7 ways to become a better manager”—

“3 simple negotiation techniques for salespeople”?

Mobile Application developers have found out that by reducing the number of times someone has to tap their screens to get a certain result, the higher the engagement and user retention.

The reason these are so successful is because people will pay for certainty.

The more uncertain someone is about what your product will do for them, the less inclined they will be to buy.

As humans we have a fascination with maps, blueprints, formulas, tips and advice.

We will do almost anything to clear up doubt from our minds.

When someone tells you something you don’t believe, you either go online to find the answer or ask someone else’s opinion.

Successful companies know that their websites, retail space and sales materials should offer step by step instructions.

The mind will always seek the clearer option because it doesn’t want to be in darkness.

Offer step by step instructions to your prospects.

People should know what to do if they want to buy something, speak to someone, try your product or have it delivered.

The simpler it is to find the BUY button, the more sales you will make.

Give them formulas, tips and steps to success.

No one ever bought anything and said “I bought this because it was so difficult to use”.
Everyone brags about things that are easy to use.

What are some other ways you can use certainty in your Marketing to grow your business?

Please comment below.

 

How having a lazy customer can be a good thing for your business

Would you rather take cooking lessons from a top chef or would you rather have him make the food for you?
For most people they would rather have the food instead of the lessons.
You have heard it said that give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime.
Unfortunately that saying doesn’t work for most businesses.

More often than not, your clients would rather have you do the work for them than to do it themselves.
The better you get at giving the client what they want without them doing any work, the more appealing your products will be.
People want things to be done for them. The less brain power they use, the better.
The path of least resistance is usually the most appealing so do well to add that to your marketing and product development.
The purpose of reading is not to flip pages.
The purpose of reading is to acquire knowledge.
This is why most people would rather watch TV than read a book.
It’s not that they are dumb or lazy but that watching pre-packaged information is more appealing than digging for it yourself.
Whenever you get the chance, always say and try your best to do the work for the customer or at least try to do most of it.

The less someone has to do to get what they want, the more likely they will buy.

  • Offer to deliver instead of having the customer pick it up.
  • Offer to install instead of having the customer do it themselves.
  • Offer the research instead of giving them the sources of information.
  • You will notice this course comes with blueprints and systems that I have already created for you.

What Done-for-you products or services do you provide? Please comment below