What do you see?

Friday, September 30, 2016 Permalink

At the inauguration of the theme park, the reporter said to the wife of the man who had the vision for the project but had sadly passed away before it was completed, “Your husband would have loved to see the completion of this project.”The widow laughed and responded “My husband saw this theme park completed a long time ago.” Look at your ...

What do you see?

Friday, September 30, 2016 Permalink

At the inauguration of the theme park, the reporter said to the wife of the man who had the vision for the project but had sadly passed away before it was completed, “Your husband would have loved to see the completion of this project.”The widow laughed and responded “My husband saw this theme park completed a long time ago.” Look at your ...

How to use emotion coupled with logic to attract the right clients

Thursday, September 22, 2016 Permalink

Many experts agree that both emotion and logic can be used to attract paying customers. The problem is no one really teaches you how to do it. Depending on that you’re offering, your client may skew in either direction.For example, higher priced purchases sometimes need a logical justification because the client will have to explain it to his wife.Your job as ...

Book review:The Hero And The Outlaw

Monday, September 19, 2016 Permalink

Purpose for reading- To understand how to use archetypes to tell better stories. I’m working on a project that involves storytelling so I picked this up.Content- 3 out of 5. The quality is good but the book could have been written in 100 pages.Highlights-the authors have invented a framework that lets you understand what your brand’s story is and how to augment it. For eg ...

What’s Your Picture Of Your Future?

Monday, September 19, 2016 Permalink

Everyone needs a picture of the future as it pertains to them. Thats what gets you where no one else has been. It encourages you when challenges come and when ppl around you are thinking about today or yesterday. What is your picture of your future? -David Oyedepo

Special thanks to HowwemadeitinAfrica.com

Tuesday, September 13, 2016 Permalink

Here is an excerpt on how to grow a business in Africa without government contracts.Do you have effective lead-generation and -conversion systems in place?In my experience, very few startups answer this question with a yes. Having started my own businesses, I know how hard it is to access and retain new customers. But there are a few steps that ...

How To Use Direction and Certainty To Convert Prospects Into Buyers

Tuesday, September 6, 2016 Permalink

Have you ever seen any advertisement or promotion that offers promises like these "3 easy steps to a better golf swing"---"7 ways to become a better manager"---"3 simple negotiation techniques for salespeople"?Mobile Application developers have found out that by reducing the number of times someone has to tap their screens to get a certain result, the higher the engagement and ...