What do you see?

At the inauguration of the theme park, the reporter said to the wife of the man who had the vision for the project but had sadly passed away before it was completed, “Your husband would have [...]

What do you see?

At the inauguration of the theme park, the reporter said to the wife of the man who had the vision for the project but had sadly passed away before it was completed, “Your husband would have [...]

How to use emotion coupled with logic to attract the right clients

Many experts agree that both emotion and logic can be used to attract paying customers. The problem is no one really teaches you how to do it. Depending on that you’re offering, your client may [...]

Book review:The Hero And The Outlaw

Purpose for reading- To understand how to use archetypes to tell better stories. I’m working on a project that involves storytelling so I picked this up. Content- 3 out of 5. The quality is good [...]

What’s Your Picture Of Your Future?

Everyone needs a picture of the future as it pertains to them. Thats what gets you where no one else has been. It encourages you when challenges come and when ppl around you are thinking about [...]

Special thanks to HowwemadeitinAfrica.com

Here is an excerpt on how to grow a business in Africa without government contracts. Do you have effective lead-generation and -conversion systems in place? In my experience, very few startups [...]

How To Use Direction and Certainty To Convert Prospects Into Buyers

Have you ever seen any advertisement or promotion that offers promises like these “3 easy steps to a better golf swing”— “7 ways to become a better manager”— [...]

How having a lazy customer can be a good thing for your business

Would you rather take cooking lessons from a top chef or would you rather have him make the food for you? For most people they would rather have the food instead of the lessons. You have heard it [...]