Monthly Archives

March 2016

How To Get People To Buy Without Selling To Them

how to sell without selling plant image in someone mind

By the time you get to the end of this post, you would have learnt how to plant images in someone’s mind without forcing them to buy or even convincing them.

You will learn how to influence your ideal client to buy without selling overtly.

All I ask is that you use this technique of pre-supposition ethically.

Getting prospective clients to buy is both an art and a science. Increasing sales is part influence and part metrics. Take that as a working definition of marketing.

Marketing is the ability to attract buying customers using influence and metrics.

To influence someone to buy from you, the person has to think they are making the decision independent of your marketing or pitch.

No one likes to admit that the marketing works on them but their bank balance and the rising profits of successful companies says otherwise.

Pre-supposition is a way to influence someone by taking them further down the path to purchase before they make a conscious decision to commit.

Here is an example:
After we sign the papers, we will ship the goods in the next 24 hours. When you open the box, you will also receive our complimentary gift for all our high paying clients. This gift also comes with a lovely rose gold watch that we will take the liberty to engrave with any name of your choice. Would you like it shipped to your home or office?

Notice what we did there?
Notice we weren’t pushy or sale-sy?

Reading that would make you assume the client in question has already agreed to buying whatever we are selling. That is pre-supposition.

Let’s break down the pitch.

1. After we sign the papers-this makes the assumption that the client has already decided to sign the papers. We innocently plant it in their minds that they will sign the papers.

2. When you open the box, you will also receive –this line does two things. First it pre-supposes that the client is going to receive a box and open it. Secondly, it plants an image of them already receiving and opening a box. They can already see themselves receiving something.

Words are images hidden in letter form so use them tactfully and you can download images into a prospects mind very easily.

3.Our high paying clients–We called this person a high paying client before they even purchased anything. This is what I call Image Amplification. I will teach you more about this in an upcoming post.

This technique is used by the military and in political campaigns. When you tell someone they are something that they are willing to become, their minds start considering the possibility that they are who you say they are.

Notice we didn’t’ say “when you become a high paying client”. We already told them that they were a high paying client.

4. Any name of your choice. Would you like it shipped to your home or office?—The words “your choice” and “shipped to your home or office” are the coup de grace.
The former is a powerful way to make the decision personal. Everyone wants to feel in control of a buying decision so those words make it seem like they are the once who are in control of this decision.

The latter question now allows the prospect to decide whether this thing he has bought mentally should come to his home or office address?

See how simple it is to influence someone with pre-supposition?

Go back to the first sentence of this post and notice what I did there.

I planted an image in your mind pre-supposing that you were going to read this to the end and that you were going to learn something. Sneaky…I know…forgive me 🙂

Remember that this works best when you already know what the desires and end result of your prospect are.

Go ahead and use this technique and let me know if it works for you.

Read the rest of the Influence series by clicking the resources tab or these links
Value in advance
Selling to inner desires

Michele Hoskins And The Success Of Michele Foods

Michele Hoskins black million story

Michele Hoskins, founder of Michele’s Foods, became most notable after appearing on the Oprah Show discussing her $8 million salary from her famous Honey Crème Syrup, now being sold in over 10,000 grocery stores across America. Hoskins left conference attendees in awe with her testimony revealing her multi-million dollar enterprise began with no funds and just three simple ingredients: honey, cream and sugar.

Hoskins, who went through a bitter divorce and was left to raise her two daughters alone, stood in the food stamp line when she came to realize her life was more than her current situation and Hoskins managed to bottle up enough syrup to take to one of the popular grocery chains in Chicago.

Within a few days she received a call from the owner who loved her syrup and signed her a deal to sell her syrups in all of the stores nationally. After a couple of years Hoskins decided to contact Denny’s restaurant during a time where Denny’s was hit with several discrimination lawsuits by minorities for racial bias. While many minorities took the boycotting route, Hoskins saw an opportunity to help rebuild their image.

It took a lot of persistence and convincing on her part yet she contacted the corporate office for two years, every Monday at 10:30am without interruption, while doing so she built a professional bond with the company to the point when Denny’s eventually caved in and gave her a $3 million contract with free advertisement. Hoskins maintained her positive attitude. At the conference, she concluded by stating, “You don’t need money to make a business; you need a business to make money”.

Culled from here.

Here is more of her story.

Twenty years ago, Michele Hoskins had left her husband, moved her family back home and was producing pancake syrup in her parents’ basement. At first, she made just a little at a time to sell locally to markets in the African-American community in the Chicago area.

Today, she sits atop a burgeoning empire as owner of a multimillion-dollar company, Michele Foods, that produces a line of syrups and pancake mix. Michele’s Honey Crème Syrup, Butter Pecan Syrup and Maple Crème Syrup and Michele’s Gourmet Pancake Mix (as well as a low-carb line) can be found in 10,000 stores nationwide, including Winn-Dixie, Giant, Safeway, Kroger and Super Wal-Mart.

In her book, Sweet Expectations: Michele Hoskins’ Recipe For Success, the Chicago native introduces readers to a life sweetened with success and triumph and leavened with challenge and trouble.

What Hoskins, president and CEO, offers isn’t just any pancake syrup. It comes with an astonishing story. This recipe was passed through the generations from her great-great-grandmother, America Washington, an enslaved woman who created the recipe for the family she worked for.

The syrup, in the original recipe, was made of churned butter, cream and honey.

Her ancestor stipulated that only the third daughter of each generation could get the secret recipe, something that puzzles Hoskins to this day. And it wasn’t just any third daughter. The recipe had to be passed only mother-to-daughter. Her mother won the prize recipe but she had only one daughter — Michele.

Hoskins managed to persuade her mother to share the recipe with her. She said that she wanted to pass the recipe to her third daughter, Keisha. Her mother relented.

“If I wasn’t doing this, I’d still be an entrepreneur,” she says. “I visualize America Washington sitting on a porch wondering what to develop. I was reincarnated in America and hoped I would be self-sufficient and a self-starter.”

Sweet Expectations, written with Chicago journalist Jean Williams, is a folksy primer of business tips that Hoskins honed the hard way. It is also the story of a voyage from uncertainty and poverty to success.

Along the way, Hoskins learned how to produce the syrup for mass distribution and figured out the nuts and bolts of business, accounting and other critical elements of running a company. She mowed down or side-stepped racial and gender obstacles to get her product on the market. Little of it was easy.

“The difficult part was really not knowing about this business, walking into large corporations trying to sell this product. And I was an African-American woman, not being taken seriously. The hard part was just persevering. I had to keep going because I was on a mission,” she says.

“Entrepreneurs are risk takers and kind of naïve — not knowing the obstacles ahead. Passion, perseverance and patience — just endure and let the success happen.”

She writes, in a compelling way, about fear of failure. At one point, she had “a legal fight with my own family for the right to use the recipe as the basis for the business.” The conflict, she writes, was resolved and “made us stronger.”

At another point, Hoskins had a brain tumor removed in emergency surgery.

One day, her fear of failure came down to filling out forms to get her product to Jewel stores in Chicago. She was daunted but didn’t want to show it. This was her first big sale, and she was determined to look professional.

“I took the forms home with me and pored over them, trying to make sense of them,” she writes. “I had come too far in this process to screw it up now.”

She “swallowed her pride” and confessed to the store that she needed help — and got it.

What she values:

•Faith. “My basis and foundation has always been God. My mom told me to turn to Him because we had to have someone to rely on other than other people.”

•Helping others. She started a national mentoring program, From Recipe to Retail, to help people get great recipes such as cake and jerk chicken to market.

•Her ancestor’s gift. Through it all, she carries a great deal of respect for the gift that was passed down.

“It’s ironic that the legacy started by a slave woman, my ancestor, would help liberate me,” she says.

“My great-great-grandmother was calling out to me. It’s like she reached out from the past and said, ‘I have been waiting for someone to realize that this is more than a recipe.’ ”

•Leaving a legacy for her three daughters and granddaughter. Hoskins took advantage of programs that encouraged and supported minority- and female-owned companies, rode the wave of expansion of these types of businesses in the late 1980s and early 1990s and gradually built a network of colleagues who assisted and supported her.

Hoskins has appeared on The Oprah Winfrey Show three times and has been interviewed in Essence, Black Enterprise and Fortune.

For Hoskins, becoming an entrepreneur was “the only game in town.”

How To Know Which Clients And Opportunities Are Worth Your Time

how to decide which opportunities are worth your time

I read about an Insurance company that let’s new leads fill out a form to determine their risk profile. After the assessment comes in they pass on the most high risk ones on to a competitor. They literally recommend a competitor to the prospect.

They do this because they understand that a Client Filter helps you decide which clients to work with instead of having clients do the choosing.

When I started my first consulting firm, my plan was to give small business owners the same services that big corporations were paying for but at a lower price.

Many consultants will tell you that up to 90% of their revenue can come from referrals. This is great because of the goodwill that comes with it.

This is having clients choose you because of the goodwill you have circulating in the marketplace.

What they don’t tell you is that you need a client filter to help you choose opportunities.

No one told me this when I was starting out. If a client asked for a meeting or wanted to work together because they had seen my portfolio, I would immediately jump at the opportunity as long as it paid well and I could do the work.

Thirty or so clients later I did an appraisal and realized that only about 40 percent of those deals were worth it. I learnt that successful businesspeople don’t just let clients choose them. They have a filter that sieves through the leads and selects the best ones.

The way to think about this is to take every new opportunity or client as an investment.

Great investors have a list of businesses and industries that they are willing to invest in. This takes out emotion and reactive thinking which many times leads to bad decisions.

The Greeks call this Phronesis. It is having a mindset that lets you make the right decisions every time.

My personal Phronesis on this topic is to only work with the owner of the business or the one who makes the decisions. I added this to my filter because many times a consultant will be hired by a client and passed on to the CMO.

The CMO usually has a chip on her shoulder because you are being hired to do what she should have done.

Secondly I will only work with clients who have some skin in the game. It’s like the Pig and Chicken fable.

how to choose clients and opportunities

A Pig and a Chicken are walking down the road.

The Chicken says: “Hey Pig, I was thinking we should open a restaurant!”

Pig replies: “Hm, maybe, what would we call it?”

The Chicken responds: “How about ‘ham-n-eggs’?”
The Pig thinks for a moment and says: “No thanks. I’d be committed, but you’d only be involved.”.

Investors will tell you that investing in a startup that has traction can outperform investments in a startup that has no traction by 100x.

Many investors will not give money to an entrepreneur who has a fulltime job because they feel a backup plan erodes commitment.

I agree. Focus is one of the easiest ways to innovate.

When I started out in business I would see so many opportunities that I thought I could make money from. I would buy domain names immediately I got a new idea without doing any keyword research and market segmentation. I once travelled for hours to see a farm with hopes of starting a business with a friend.

The problem was that I had little to no expertise in Agriculture at the time and I only liked the idea because it would make a lot of money.

The morale of this story is to only work on things you are uniquely equipped to succeed at.

Your client filter should answer the following questions

Which clients am I equipped to help the most?

What kind of clients are a waste of my time?

(For eg. I personally will not work with clients who sell alcohol or tobacco. I know of business people who will not work with clients whose businesses require them being away from their families for an extended period of time. Define these parameters in advance.)

What is the lowest amount of money that I will take for this kind of work?

(Have a minimum amount that you are not willing to compromise on no matter what. You will never have to complain about wasted time.)


Have this written down somewhere so you can refer to it every time an opportunity presents itself.

It will take you seconds to make a decision while other ponder over it for hours and even days.

p.s always leave room to check your spirit or gut. No set of parameters can replace that.

image source:Dilbert, Icanhazcheezburger

What parameters are in your client filter? Please comment below

How To Speed Up Your Life And Business At The Speed Of Light

business at speed of light lawrence dreams not equally
If you could move at the speed of light, every time you get to 186000 per second you would be a light year ahead of where you started. If your constant rate of speed in life was at that speed, you would probably be able to read all the books in the library of congress (all 100 and something million of them) in less than 24 hours.

Tests have been done where objects were sped up past the light barrier. What happened was that the human eye could not see them anymore. The human hand could not feel them either. When these objects were slowed back down, they were suddenly visible to the senses.

What if you could speed up your results in business? What if you could cut short the time to get things done by years and not just minutes or hours?

I’ll get back to that in a minute.

Here is an interesting quote.

“He would place this urgency that he expected the revenue in ten years to be ten million dollars a day and that every day we were slower to achieve our goals was a day of missing out on that money.”-Elon Musk

According to this book, Elon Musk said in the early stages of founding Tesla. What interests me is that most entrepreneurs I know do not aim for ten million dollars a day when they start a business.

They usually start as low as possible and only increase their vision incrementally depending on what the world tells them is a realistic goal.

I personally don’t care about being realistic. It is usually said by people who want an excuse to be mediocre.
I’d rather set an outrageous goal and draw up a plan to achieve it than be realistic. The thing about outrageous goals is that what seems high to some is little to others. The things you are praying about are things others are giving away as gifts.

I was giving a talk to some freshly minted college graduates and I told them, “The only difference between your 15 year old self and your 22 year old self is that your mind is more developed. Your height is not what defines your growth. Your real growth happened internally. Your understanding and judgement have developed.
This means if your 15 year old self had the same understanding as you do now, you would have been at least 7 years ahead of all your classmates
Would you like to be at least a decade ahead of all your mates?

Would you like to see the end result of an action before you even take it?

In this post I will share with you how to be at least a decade ahead of your competitors.

First the foundation:

I want you to keep this statement in your mind. “A man can only go as far as he can see with his eyes closed.”
The education of men is based on the five senses. Everything we have been taught in school or read about come by deduction.

Mankind is limited to the five senses so it has been our quest to amplify these senses. We invented binoculars to help us amplify our sight. Microphones to amplify speech. Vehicles to get our bodies to move faster and to get to places quicker.

Anything that a man cannot see, touch or feel with his senses does not exist to him. What a man does not understand, he says does not exist.
The thing about understanding is that it can be defined as the clarity of our mental images. This is why when you understand what someone is saying you may say “Oh I see, I see”.

Ephesians 1:17-19 explains that every human being is operating in darkness (ignorance) to a certain degree. For example I am more in the dark about how to coordinate outfits and keep a home than my wife is. However when it comes to things concerning how to increase sales and grow profits, I have more light on the issue than she does.

Think of your mind like an empty stadium at night with no lights on. Whenever you understand something, a floodlight comes on so you are able to walk around the stadium a little. The greater your understanding on a topic, the more floodlights come on in this mental stadium so you are able to see and go further than you did before.

The level of doubt you have in an area is the level of darkness you are operating in.

The problem most humans face is that their acquisition of light is too slow. If they had a way to move from zero to 100 percent illumination on a topic in a day, they would gladly pay for it.

Take money as an example, the amount you believe will come into your business this year is the limit your mind will try to achieve. If however I came to you today and gave you a million dollar check to be my partner on a deal, you would realize that your previous mental limit would just disappear. If Mark Zuckerberg then came and gave you 10% of his Facebook stock worth billions, your limit was change again. Let’s take this a step further.

If Bill Gates, Warren Buffett and Elon Musk were your partners in a venture, I bet that you would confidently be able to tell people that you are only a few weeks or months away from making your first billion dollars.

Why did those words seem so easy to believe?

What I just showed you were images that you can understand. The minute you read that, you saw a clear picture of a successful partnership. I’ll bet that you even felt a momentary gush of confidence.

I just took you light years ahead of everyone you know with just a few words.

The secret to moving light years ahead of everyone else is illumination.

Illumination can be defined as development, speed or light energy.

When God was creating the world, He said “Light Be!”.
He put light (illumination, development) and bottled it up into words and released them into this world. Scientists say the universe is still expanding at the speed of faster than the speed of light). God said it once and the development has never stopped.

Jesus used this principle at a wedding when he caused water to turn into wine. He disregarded the time it takes for grapes to ferment and produce wine. He used his words to bring a future result backward with light.
Whenever you see a miracle or an answer to prayer that you can’t explain, you most likely saw a variation of this law at work.

Kenneth E Hagin got an understanding of this and started saying the life of God in Him was developing his mind and intelligence. In a few days he could read an entire chapter of a history book and recite it verbatim. At the age of 80, he could remember specific dates and times of occurrences from his teenage years without memorization.

How does this apply to your business?

Whenever you understand the principles of a topic thoroughly, you receive illumination or development in that area. At this point you are not guessing. You know how to get the results you want regardless of what others say.
The area you have the most light on is the area you will excel at the most if you are willing to apply it.

I stumbled upon this truth and started listening to and reading people who had results in the areas that I desired. Unknowingly, I moved light years ahead of my present condition and could believe things most people could not. All I did was to understand and speak the revelation I received.
Even in my personal life, getting light on healing changed everything for me. I have used this to simply touch people and they have received healing for their diseased bodies.

This is important, I did not just get knowledge. I went for revelation. I went for understanding.
This is where most entrepreneurs miss it. They need help with sales so they attend one conference or read one sales book and all they get is incremental growth.

They did not seek illumination.

How do you know if you have light in a certain area?

The results you seek will be as clear to you as day. No matter what you see on the outside, you cannot disbelieve the answers you have on your insides.

The major way to get illumination is the Bible. The light in this book is spiritual not mental that is why so many people don’t know how to use it in their personal lives no matter how many times they read it. They think it is a supplementary book to their business books so their minds are darkened to it. My advice is to ask God to open up the Bible to you. Secondly, seek out people who have written anointed books on topics you need development in.

Second way to get quick development is to pick topics you need results in and make a list of books and videos(or content in general) that will give you the understanding you desire. The best books are books by people who already have results because that is proof of their light. You can also read books by authors who have done thorough research and have only presented the facts since their opinions may set you back.


Before I understood this simple truth I only got results incrementally. Today I can personally engineer growth in any area that is important to me. I know that immediately the light comes, the results will follow.
I found out that the most successful people have a unique understanding in areas their competitors do not. They are operating with first principles and not tactics.

The next time you see a successful person reading a book, understand that they are not accumulating words, what they are doing is imbibing speed. They are speeding up their lives, one page at a time.

The right words are containers of light. Drink from those containers and you will see results faster than others.

Simple Influence System 2: Giving Value In Advance

In today’s episode, I talk about how to use goodwill to influence people to buy from you.

As simple as it seems, Luke 6:38 gave us the answer to making money.

“Give and it shall be given unto….running over shall men give back to you.”

The more value you distribute to the people are looking for it, the more money you will make.

Check out today’s episode. here

Also available on Itunes as a podcast

Simple Influence System 1:How To Sell To Surface And Inner Desires

This is a series on how to win over customers and influence their buying decisions.

Everyone including your ideal clients have two levels of desire. The surface desire is what is top of mind. The inner desire is what they really want.

For example in the fitness market, the surface desire of a prospect may be to lose weight or go to the gym.
Their inner desire may be to look good in their clothing, be admired by others or to have a six pack.

Example 2: An entrepreneur changed his product name from “How to have a happy home” to “How to get your husband to do what you want”. Which copy brought in more sales?
Share your own examples below.

How To Make Better Business Decisions

charlie munger thinking automated mental models entrepreneurs


I could have titled this “How to make sure your market does not determine your profits” or “Automated systems thinking for entrepreneurs.”

It would surprise you to know how uncommon it is for most entrepreneurs to prioritize thinking. This is why an automated mental framework is necessary.

I agree with Buffett when he says “I insist on a lot of time being spent, almost every day, to just sit and think. That is very uncommon in American business. I read and think. So I do more reading and thinking, and make less impulse decisions than most people in business. I do it because I like this kind of life.”   

Here is what I mean.

When I was starting out, no one told me to focus on results. In fact I did not even know what conversion rates were. I was just in it for the activity. I measured my success by how much money had come in not by how much closer I was to my goal.

How would you know if you are winning if you don’t know where you are going?

The problem is that many of us measure our satisfaction by our needs and not on our potential.

Speaking in purely monetary terms I could be making $100 million a year but if my potential is $1 billion then I have failed.

Many times we judge ourselves based on what our industry average is or what success others in our field have had.

This is erroneous thinking and a symptom of the herd mentality.

I like something David Oyedepo said. ‘The only place you are permitted to have mates is in school.”

What he meant by this is that the people you call contemporaries will define your limit.  You won’t rise higher than the “market” you think you are in.


What’s the solution?

Having an independent mental framework that is focused on your potential.

Be careful that you do not focus on the demand or size of the market either.

I know people who make less than they should because they believe that’s a good amount considering their market size. That again is small thinking.

I heard of a businessman who has less than 18,000 people in his town and yet rakes in millions of dollars a year. He refused to let his market determine his potential.

One of my favorite examples of a potential focused mindset is John D. Rockefeller. While his competitors thought they could trump him by competing in the oil industry, John D. had other plans.

John D. knew his potential was bigger than the oil industry. He said his goal was to “light the world”. This helped him innovate magnitudes above those who thought they were his competition. They thought they were running the same race. They did not know he was flying above their heads.

Over the years I have learnt that it is important to build your own mental framework for decision making in business.

This framework has to be results based and void of emotion. It must be rooted in first principles and factor in human nature.

You have to know where you are going and what needs to happen in order to get there.

Every serious business person I have read about or met is interested in results.

tom watson results

They know these 3 metrics at the back of their minds.

  1. How much revenue is expected this month
  2. How much revenue do we have now
  3. What is the difference and what needs to happen in order for us to be achieve the results we want.


Notice I didn’t say “what you need to do to achieve the results you want.”

Entrepreneurs love “doing” stuff because they think of activity first before results.


In step 3 maybe someone else needs to do something and not you. Maybe a certain mindset change must happen and not necessarily a physical action.

For example my business changed overnight when I found out that my mental image of myself was not as highly defined as it should have been.

After I defined who I wanted to be internally, all my actions fell into place.

The secret was not in me doing anything new. It was me “being” internally who I am supposed to be.

The minute you see yourself today as you desire to be, you will know what to do, where to go, what kind of business fits your unique skills and even what books you should not read.


I got this Business strategy from the Bible.

When God wanted to give Abraham children He didn’t ask him to do anything. He told him to change his inner image of himself by changing his name. Abram now had to call himself Abraham, which means father of many nations. He started to see himself with many children and started asking people to address him that way.

Very soon Abraham’s body obeyed the words he had been speaking.

Two Fundamental Pillars Of Your Mental Framework

I believe you need two fundamental pillars to build this mental framework. First you need to understand human behavior.

Secondly, you need to understand which metrics are important. That you got 1000 sales last week does not mean that was a success. Maybe with better innovation and marketing you should have made 10,000 sales instead.

I like something Warren Buffett said.

 “To invest successfully over a lifetime does not require a stratospheric IQ, unusual business insights, or inside information,” Buffett said. “What’s needed is a sound intellectual framework for making decisions and the ability to keep emotions from corroding that framework. This book precisely and clearly prescribes the proper framework. You must provide the emotional discipline.”

Warren echoes what I believe so many people miss because they are listening to the wrong information. I pity entrepreneurs who base most of their decisions on what they read in the media. They assume the reporters are business people like them. Sadly many people who write on business don’t know what it takes to start or grow a business. Their job is to report and not to advice. The problem is many reporters will add their opinion to a piece when all they should have done is report the facts.

The market then takes the opinions and acts based on that.

Warren Buffett and Charlie Munger’s success from what I can infer has little to do with their knowledge on finance. They like many other successful people before them have learnt that human behavior many times is predictable.

If you know what patterns to look out for, you can engineer your own results.

warren buffett circle of competence automated mental frameworks


How does this apply to your business?

  1. Define internally what a life full of victory and success would look like.

Does that mental image of yourself have a trillion dollar business? Does she have 4 clients or 4,000? Does he drive an Audi R8 or a Mercedes truck? Does she work on the weekends or not? Is he speaking before crowds of 10,000 or 6,000? What does her average working day look like? Who does she eat breakfast with and where does she have lunch? What kind of house does she live in?


What you do next is write down what keywords describe your perfect image of yourself. If you are in the internet marketing/media space like I am, you can use these keywords but don’t limit them to your industry.


Keywords/Keyphrases: 90% conversion rate of highly targeted traffic, billions in yearly profits, information marketing, content strategy, business growth, faith in business, rest, Jesus Christ, Frank Kern, Neil Patel, Mark Zuckerberg, Buffett, Gates, Bloomberg, Oyedepo, SEO, Guest Posts, Give too much value, Innovate with value not with low prices, Automate marketing and sales funnel, Give give give and then ask for a sale etc. etc.


Knowing what keywords matter to your journey will help you weed out information that is unnecessary.


  1. Decide which metrics matter to you

It is said that when most people were focusing on how many signups they had, Mark Zuckerberg told his team they would focus on active users. This is a focus on results. If you visit the gym twice a day and yet have the results of someone who goes in only once a month, your activity doesn’t mean much.

As an entrepreneur customer satisfaction and conversion rates are excellent metrics to focus on.

  1. Automate the framework and focus on it

“I’m no genius. I’m smart in spots—but I stay around those spots.” — Tom Watson Sr., Founder of IBM


Whenever you have a decision to make, look through your mind to see if you understand it.  Knowledge is not enough. Only act on what you understand or have a witness in your spirit about.

If you do not know enough to be useful in a certain area, delegate the decision to someone who has an understanding and results in that field.

One trap many people fall prey to is the need to diversify when they do not have a deep understanding. After the money starts coming in they immediately start buying stocks or real estate without assessing the opportunity cost. This is why marrying the right person and having the right mentors and business partners is important. Having the right advisors will anchor you and keep you in your circle of competence.

I get offers to do all kinds of projects and investments but I have learnt to stay in the place where I can be the biggest blessing.

Book Recommendation:

Success Systems by David Oyedepo

Snowball by Alice Shroeder

What mental frameworks do you use in your business? Which keywords or phrases do you use?

Please share in the comments below.
P.S Here are some Advanced strategies for growing a business.