Monthly Archives

January 2016

How to pick the right books…and finish them

How to pick the right books

Do you know people who have read a lot but have nothing to show for their knowledge?

Growing up we were told to read widely. Not many people were told to read well. This is partly the reason a lot of readers do not know how to prioritize their reading. Friends tell me all the time that they have stacks of books they have barely read and yet they are still buying more. If you don’t know how to pick the right books or how to finish your reading list before you get tempted to grab another book, this is for you.

In today’s podcast I talk about how to be a strategic reader versus a tactical reader.

#1 Strategic readers have developed an internal heuristic for picking and reading books. Tactical readers read whatever is new or available at the time.

#2 Strategic readers understand that words are pictures. They understand that a man can only go where he can see. This understanding causes strategic readers to pick books that will give them a desirable outcome.

#3 Strategic readers understand that value is more important than the number of pages in a book. They look out for the value in a book and put the book down when they have found what is useful to them. Tactical readers get to page 30, realize the book is useless but will still force themselves to read the rest so they feel they have accomplished something.

#4 Strategic readers only read authors who have thoroughly researched their material or are speaking about the results they have obtained. Tactical readers will read anything just so they can brag that they are well read. The truth however is that the best kind of reading is reading that develops the mind and produces results. The right reading material also helps the reader to become relevant to people they are sent to serve. For example I heard a lot of mean things said about people like John D. Rockefeller and Andrew Carnegie. Critics called them the robber barons. After I read their books I realized these were men who changed the lives of millions of people. Their impact affected the prosperity of entire nations for centuries. The critics were mostly unenlightened people with an opinion. Another tip on picking the right book is to remember that just because someone is successful in business does not mean they can give you advice for general living. Many people have money but are poor mentally. They may have a successful business and be terrible parents or even be beating their spouses. Remember to take the meat and leave the bones.


Pick books that will help you become who you desire to be. You may not be the CEO of a billion dollar empire yet but reading books about John D. Rockefeller, J.P Morgan, Henry Ford and other business titans will give you the heuristics that will help you get there. Words are containers of value. When you read or hear a person who has more than you currently have long enough, you will see the same mental images as they do. Very soon you will start making decisions like them.

After I read David Oyedepo’s Success Systems“, my financial ceiling was shattered. I saw that anyone who will dare to believe God could receive a billion dollars in a day regardless of where they lived. I now know that I should not blame doubters for their words. Their minds are groping around in the dark for things some of us see too clearly. I took the images from the mouths of people who had the results I desired and started living them. This is the reason I love reading the Bible so much. Taking God’s images and living them makes you a god over circumstances. For example, seeing that Joshua could stop the sun and that Solomon had such wisdom that he could multiply wealth changed everything for me and my business.

I also saw that people like Paul and Abraham had no consciousness of limits. This is the reason I have no fears in life. There is nothing I cannot do and nothing I cannot have. All of this came from words.

Your life is an accumulation of the words you have heard and spoken.

Why not strategically build a mental bank account of the right words?

What tips do you have for picking the right reading material?

p.s if you like what you read here, sign up for free updates and insights below.

Week 2: How To Create The Perfect Product

We discussed the founding principles of a successful entrepreneur last week. We went into detail about Idea Discovery and Development as well as Client/Target Discovery and Development.

The object of last week’s exercise was to help you know specifically

  1. What your value is i.e. what you can do well, what you have inside you that is commercially viable and which of your ideas you can turn into a business.

By now you understand what you can become the best at. Focus on what you are good at and focus on what you love. Unlike others who just start businesses because they have an idea, you now have written down a list of commercially viable business ideas that you understand better than most people. By now you know what your message is and what makes you unique. Remember what we said, “a person without understanding is literally walking around in the dark. Understanding enlightens and saves an individual from trial and error.”

  1. Who you are fit to serve i.e. who you ideal client is, what her burning pains and ultimate desires are.

You also know what your ideal client looks like, what his purchase history is, who she looks up to and even what websites and blogs she reads daily.

Now that we have founder/market fit. We are going to look at how to match your unique insights, skills, training and expertise with the problems and desires your ideal client is begging to have solved and fulfilled. In addition to this you know which niche you can serve and dominate.

Someone sent in a question I decided to address on the podcast so that this doesn’t become a 10,000 word post. His question was with regards to creating a product consumers do not already know they need and how that applies to customer identification and development. The basis for his question was a quote commonly attributed to Steve Jobs where he supposedly said Apple did not believe in market research. Another synonymous quote is attributed to Henry Ford where he also supposedly said this…


I have personally never read a Henry Ford bio where he states anything close to the above quote but I still address this concern in this podcast. The reason it is an important question is because some entrepreneurs are afraid to do market research in case it alters their original idea. They have also heard of people who just started a business without any research and made millions. My short answer for this is that there are two kinds of idea people in business. The first kind are the revelation folks. They got their ideas from a dream or lightbulb moment almost coincidentally.

Larry Page is said to have gotten the idea for Google from a dream.

Paul Mcartney of the Beatles said he got the song, Yesterday from a dream. Some say it is the song with the most covers in history and has been performed over 7 million times.

Einstein admits to have seen a mini-vision of the equation that gained him notoriety.

Depending on whether you read the 1665 accounts or 1752 manuscripts, it is said that Isaac Newton got a “lightbulb” moment and pontificated The Theory Of Gravity after an apple fell on his head.

The second kind of idea folks are those who got their world changing, money making ideas through experience, research or pattern recognition. Investors love these kinds of entrepreneurs and I do not blame them. After all would you give $10 million dollars to someone who wants to start a business in a niche in which they have no unique insight or experience? I go into detail and share my answer to the above in this podcast. Click here to listen.


Let’s get started with Week 2:Product Creation


Step 3: Product Creation: Demonstration and Proof of Concept

The demonstration stage is where you show proof of what your solution is. You know who the hungry starving clients are but you now have to provide a solution that solves their problem or fulfills their desire better than anyone. In business, showing is better than telling. I know a very bright gentleman with over 20 business plans but no business. This is why it is important to have a minimum viable product that demonstrates your value to your ideal client.

MVP-Minimum Viable Product

A minimum viable burger has a bun and meat. It isn’t the best burger in the world but to a hungry person, it does the job.

Your minimum viable product is a product or service that validates or proves that your idea is valid. Let’s say you have an idea for the perfect Indian restaurant after returning from a trip to Mumbai. You could either go right ahead and start with acquiring the right property, hiring chefs etc. or testing this idea with a minimum viable product. In the case of a restaurant, you can start by cooking at home and offering a delivery or pickup service for potential lovers of Indian food in your neighborhood of choice. You could also decide to rent space for a pop-up restaurant on weekends to test the validity of the idea. Another approach would be to start with a food cart that could later graduate into a full blown restaurant franchise. Your minimum viable product or proof of concept will let you know if foodies in your neighborhood prefer garlic or plain naan. You will also find out which price points they are willing to pay for.

Case Study

P&G’s Gillette Guard is said to represent two out of every three razors sold in India. The story behind its success cost Gillette a fortune. The team initially tried a shortcut by testing their razors on MIT students of Indian descent instead of men who lived in India. MIT students loved the razor and gave it glowing reviews. According to the Daily Mail in 2003,
“But when Gillette launched the razor in India, the reaction was different. Executives were baffled about why the razor flopped until they traveled to India and observed men using a cup of water to shave. All the MIT students had running water. Without that, the razor stayed clogged.

‘That’s another ‘a-ha’ moment,’ Carvalho said. ‘That taught us the importance that you really need to go where your consumers are, not just to talk to them, but observe and spend time with them to gather the key insight.’

This case study is a warning to all entrepreneurs who try to entrepreneurs who try to launch products without doing their homework


What product or service can you build that will give the client greater satisfaction than any other product on the market?



The purpose of product creation is to demonstrate your value. If you say you make the best facial cleanser then show the world a face that has used your product. If you cannot use it on yourself then find a friend with acne problems and show before and after photos of the results. The results will get your ideal client’s to throw money at you without much convincing. As humans, we love social proof. We like to buy results so give your niche testimonials and case studies. Free trials, samples and demonstrations are a great way to get new clients fast.

For example if I owned a barbershop or spa in a good neighborhood, I would have promotions for new clients who live in the surrounding apartment buildings. I would approach the management of the building and create a package specifically for the occupants of that building. This would generate a steady stream of clients who live in close proximity to my business. You can use this tactic for other kinds of businesses that have physical locations or even service businesses such as cleaners and movers.

If your product is an information product, such as a course that helps college graduates get a job in the Cosmetics industry or a book that teaches retailers how to sell more stock, you can also provide a demonstration. I suggest you create at least 3 to 5 free pieces of content such as videos or blog posts and upload them to your website and YouTube. These pieces of content must be your greatest hits. By this I mean the free information you share must be more useful than what your competition is selling. Visitors to your website must get so much value from your free content that they must say to themselves, “if this is what she’s giving for free then I can only imagine how much value her course will provide.” This seems like common sense but you’d be amazed at how many people hold back their best material for fear that others will steal from them. They do not understand the Luke 6:38 principle. If you give amazing free content, people will want to pay for your products.
An example of this is the “Start Here” section on our website and the free eBooks you receive when you sign up at The information in these materials are the most frequently asked questions creative entrepreneurs have shared with me over the years. When they come and get answers to how to start a business and how to build an online business empire, they know my paid courses must have high quality insights. Another way to demonstrate an information product is to offer the paid product for free to some people who need it in exchange for a testimonial or review.

Another variation of this is to do pro bono work or offer your services at a very low cost to a big client. You can then go to smaller clients and say “hey, that big client paid me for my work. I could do the same for you.” When I was starting my first consulting firm, I charged my first client about $1,000 for what should have cost $4,000 to get my foot in the door. I later used the work I had done for her in my corporate portfolio. When others saw the work even 2 years later, they paid me to do the same for them. The funny thing is that the first client never paid the full amount for that little invoice.

I think of demonstrations as samples that give people a taste of what they will get if they paid you for your products or service. Brands like Warby Parker allow customers to purchase up to 5 pairs of glasses to try on. They later return the 4 pairs that didn’t fit and pay for the one they like. If your product is of a nature where giving out a physical sample would be difficult, then you have to employ content marketing and feed images into the customer’s mind. This is one of my favorite kinds of demonstration. For a clothing brand, take pictures of people wearing your clothing in settings that your ideal client can relate with. When you are starting out, you do not always need studio shots. To tell you the truth, many emerging designers only take expensive study shots because that is what they see bigger brands doing. They say to themselves, “If Balmain and Zara are doing it, then it must be right.” One of the fundamental laws of content marketing is that your photos and videos must give people an escape into your reality. No one thinks of themselves dressed up and standing before a white background. Use props such as cars, dogs, jewelry and amplified scenarios that your ideal client can relate to.


Your products should satisfy the desires of your ideal customer as completely as you can. That is real value. Creative entrepreneurs have a lot of ideas in their heads that never become profitable businesses because they wait to be perfect. They want their colors, packaging and all the details right before they ship. Many times the reason for this is ego and at other times it is the result of listening to friends. Your friends will tell you your website is not complete or that you need better pictures because your phone’s camera is not enough. They will make you concentrate on things most client’s do not care about. In my experience less than 10% of your ideal client segment will care about the packaging of the product enough to buy a competitor’s brand. If you have done your homework and defined who the starving clients are, many of them will buy a semi-beautiful product that satisfies their desire completely over a beautiful product that is just regular. Fortunately for you, there are a lot of people who are creating products without creating the foundation I am teaching you here so when you launch, you will be magnitudes ahead.

I will even share another example to drive home the importance of launching right after you have done adequate homework instead of stalling for perfect conditions.

Imperfect bestseller

When we created the HTW empowerment beads during my tenure as Head of Marketing there, the product was far from perfect. Most of the beads were inconsistent in both look and feel because of the heat used in the production process. The brass ornament at the time was made by a local metalsmith who had no stamp so used his hands to write logo on the brass ornament. There were times when you couldn’t recognize what he had written so some of our friends and clients told us to invest in machinery for the sake of consistency. At the time, we were a small startup of less than 6 people so we could not afford to spend that much money. By God’s grace we got the idea to use the inconsistent design on the beads to tell a different story. We created a campaign based on the uniqueness of the beads.

We said “We are all translators of culture in some sense and we want something that is unique to us…Each of the bracelets is different from the other. They have little bumps and impressions that the others do not have. The inscription is hand written so yours and mine will never be the same. “

The bracelets became our best selling product for over 3 years.


To Do This Week

  1. Create a minimum viable product or a sample of your product. Do one or all of these demonstrations.

Write 3 posts or Record 3 YouTube videos where you offer some of your insights. If you do not have access to a phone with a decent camera, record your voice and upload them to Soundcloud or ITunes as podcasts. James Altucher says he does not have the face for YouTube so he records audio podcasts instead. I recently read that he made $10 million dollars in the last 10 months. If he can do it, you can do it today. I did the same.

Create 3 DIY videos to show the behind the scenes of how your product or service moves from the idea to the product stage.

Create a portfolio, newsletter or mini brochure that educates your ideal client. The brochure or newsletter can also have a promotion or free trial. For example if I recently advised an old friend who sells dogs to create a one page newsletter that he can distribute on a monthly basis to all dog owners in his city. The newsletter will be his promotional tool through which he educates dog owners on topics such as 7 things to know when buying dog food, 3 ways to train your dog, What should I feed my new puppy?, What vaccinations do I need after the first year? Etc.


  1. Distribute

Make a list of 5 people or businesses who would love your product or service and send them the sample content, free trials or ask for an opportunity to give them a free demonstration.

You can also tag people you believe will appreciate your product in your posts to get their attention. Some newbies are too proud to do this and I personally do not know of any successful entrepreneur who was shy about showing their value. I also know of a website on Twitter that consistently mentioned me in their high value posts till I paid attention to them.

Podcast link:

If you’d like to share your results or any questions about this post, I’d love to hear from you in a comment below.

How an entrepreneur made $25,000 from selling socks on Instagram

Selling online is a mystery to a lot of people but it shouldn’t be so. You can use some of the same strategies you’ve seen offline to create a massive following on Instagram. In today’s podcast I share how an entrepreneur used the strategy of Leverage to sell socks on Instagram.

What did he do right?

He found out that his target market were always visiting the pages of models on Instagram. He also found out these models do not make much money so he offered them cash in exchange for a free post. All the girls had to do was wear his socks and upload a link to his site. It is what I call, real life product placement. There is a movie called the Joneses that also explores this concept. It’s not a very good movie but the concept comes across pretty well.

Here is the trailer.

The principle of Social currency

When we see enough people do or wear something, it registers in our minds that it is acceptable. This is one reason the fashion industry makes so much money. They literally have their customers parading their goods as human billboards. Apple’s white headphones is a classic example of such pervasive marketing.
You can use the internet to do the same with your brand. When I was Head of Marketing at HTW, we increased our revenue exponentially by uploading photos of people wearing our bracelets. This made prospective clients believe a lot of people were already on this trend so they wanted to get in on the action as well. We went even further with this strategy by printing out these collages on cards and attaching them to products.

Social currency


The strategy is simple. Find people who already have the eyeballs and wallets of people you would like to cater to. Offer them a mutually beneficial arrangement to promote your products and services. Add a cherry on top by offering to give them recurring income from future sales.
To go even further than this, find up to 10 people who have between 10,000 to 100,000 likes on Instagram and get them to take photos or videos of themselves

Podcast link:

Please share comments and questions below. Sign up for insights that I only share with my subscribers.
Be blessed.

Week 1:You want to start a business, here is what you should do first.

MiG Shuffle IOS app circa 2009

When I asked readers of this blog what topics they would like to trained on the most, “Starting a business that brings in passive income even if you have a 9 to 5″ was at the top of the list so I decided to create a course to teach this.
Let me tell you a story about two businesses I started that failed and how I would do things differently. As you read, you will see which pitfalls to avoid in starting your own business as a creative entrepreneur with passive income.

In my first business, we created one of Africa’s first IPhone/IOS apps. We had the idea and in a few months we had launched the app. The praise and reviews came in but we made no money from it. Not even $1 dollar. One of the reasons was that it was 2009 and we did not know how to monetize an app. We could have charged for the app or allowed in-game purchases but no one on the team understood sales or marketing very well. To tell you the truth I was just excited to have worked on something cool at the time. There’s a bigger reason why we did not make any money on the app but let me tell you about another business I started that made zero dollars as well.

The lion that never roared

Fresh Words Inspired was a blog I started to talk about business about 3 years ago. I like lions so nearly all the posts had an image of a lion. Very soon people were sending me photos of lions. I have always liked the t-shirt industry because it allows your illustrations and designs to receive tangible life on a piece of fabric. There’s something really fulfilling about seeing someone wear something you created. I wanted to monetize the blog and the only way I knew how was to have a friend design a tee and put it up so I did exactly that and guess what? No one bought a single shirt. Not even one. I did not understand how to promote products online so I did what I saw others doing and got no good results. Here is the point I was getting at.
“Not understanding how business or anything for that matter works is the same as walking around in a dark room trying to find something you need.” In both of the illustrations I just gave, I was ignorant. I had not studied what it took to promote and monetize software or t-shirts. I was trying to use common sense like everyone else.

“Common sense will get you common results but understanding will make you see farther than anyone else.”

What I should have done was to first understand the market, identify who my ideal client was and then create a strategy to monetize the products. I could have also researched to find out who else was making money in their field and sought to understand their business model. For example with the t-shirt company, I never bothered to find out if there were any prospective clients who wanted to buy a tee with a lion wearing a snapback. I just assumed others would like it because I liked it. Understanding can make you so much money in business. It’s the difference between a broke real estate developer and a wealthy one. Many people build apartments, not because they know of a specific demand for the property but because they have a few acres of land and think that is the best way to develop it. A wise developer will first find out if the prospective clients seek condos, apartments, town houses or a hotel. She will first identify what the exact opportunity is before laying one brick. Instead of building and then trying to convince someone to buy, she will find out what they want and build with those specifications in mind. This way, her property will stay at full occupancy while her competition are busy wondering why the market is not responding.
Now that you have decided to start a business or monetize your current online assets such as your blog or website, I am going to give you a step by step system you can follow. If you have any questions, subscribe and send me an email with the subject “Question”

Step 1. Identify your value

God has placed in all of us, the ability to create wealth. We all have something of value that we can develop. Everyone I have ever read of or met that has had consistent success over decades is doing what they love. By this I mean they are harnessing gifts that God gave them. They discovered these interests and developed them through reading, practice, internships or apprenticeships. As a creative person, I was good at a lot of things. Fortunately for me I could understood both technical and non-technical subjects but I did not begin to flourish until I tried my hands at them or read enough about my inklings to know if it was something to consider of not. For example, a few years ago I wanted to be an investment banker so I read The Snowball: Warren Buffett and the Business of Life and took a 3 month course at the Securities Exchange. By the end of the course I knew I was not ready for that life so I moved on and tested another interest. The most successful people create businesses out of what they can do in their sleep.
This step is to find out what unique value you should package as a product. To have fulfillment and success in your business, you have to create a product or get into a niche that is authentic to your strengths. God has put in all of us something that this world needs, this is one way to find out what that is.
Write down 3 things you are good at and what skills you already have.
e.g.–graphic design, event planning, helping others get interviews, writing resumes, interviewing, designing jewelry, cooking, writing poems, teaching music, making beats, encouraging people etc.

Write down 3 things you know better than most people(this may be something that is so obvious to you but others do not see.)
E.g. blogging, photography, chemistry, passing standardized tests, the inner workings of the legal system, how to fill taxes, how to read 50 books a year etc.

Write down 3 ways your friends describe or introduce you to others.
e.g. she dresses really well, she knows how to manage a project better than anyone I know, he can bench press 250 pounds, he is a designer, pastor, he makes cool beats, she speaks so softly you want to tell her everything about your life, he loves movies etc.

Write down 3 things you have been successful at that most people struggle with or would like to achieve.(these are sometimes things that come very easily to you that you can do it in your sleep.)
e.g. Passing the SAT, starting a business, creating a logo, running 1 mile in 10 seconds, taking free kicks, building a website, painting on canvas, illustration, getting a job at a bank, saving money, filling out lengthy forms, losing weight without going to the gym etc.

Write down 3 skills you already have
e.g. graphic design, copywriting, singing, branding, selling t-shirts,

Write down 3 things you like reading, watching or studying.
e.g. leadership, cooking, sales, Faith and Grace in the Bible, Basketball, Counseling, interior decor and furnishing, strategy, lead generation, speed reading etc.
What can you teach easily?
e.g. fencing, rowing, football, writing love letters, picking out investments, styling outfits, teaching young girls how to use make up

Finally, Imagine you have $300million in the bank. In order for you to keep this money, you have to pick a career that you will love. It has to be something you can see yourself doing every day with ease even if no one was paying you for it?
e.g. I’d help entrepreneurs learn how to start and grow businesses online, I’d help nursing mothers know what kinds of workouts to do in order to lose weight, I’d help university graduates find jobs, I’d help CEO’s organize their schedules, I’d help retail stores organize their shelves better to convert more customers, I’d help big companies to file their taxes, i would like to help good politicians to plot and execute a successful campaign so the bad ones do not win, I’d like to paint caricatures of famous people, I’d like to help small businesses automate their finances, I’d like to help creative entrepreneurs make money online, I’d like to knit Christmas sweaters etc.

Once you discover what your unique value is, you will understand what problem you are naturally equipped to solve. One of the saddest things in life is to see an individual who is not fulfilling their destiny by working on the wrong thing. I am convinced the reason so many people say their jobs are hard is because they are working on the wrong things. The minute you find out who you are and what you have in you, success will start knocking at your door.



Step 2:

Identify your ideal client: find out who you want to serve, what niche you will fit into best and what unique problems they have.

Do you know what is better than having 1000 new customers? It is having 1000 starving customers. As an entrepreneur you do not want everyone to walk into your office or visit your website. You only want those who are hungry for your product because those people will appreciate your value and will most likely buy from you again and again in the future. Most importantly, starving customers rarely argue over price and will most likely refer you to other people who are as hungry as they are.

I am not a fan of pepperoni pizza even though it may be one of the most popular kinds of pizza. I think most of the ones I have tasted are too salty. For this reason every time I see a pizza place with a buy 1 get one free pepperoni pizza deal I look away. I am not their ideal client. I may even be craving for pizza but at that moment, I am not their ideal client. One of the biggest mistakes I made and I see others make all the time is to first get the idea, create the product and then start looking for clients. The right way is to find out who wants the product and then tailor your idea to fit paying clients. For example, if the head of the United Nations gave you a contract to supply a nation with drugs for malnourished children, would you go and order 2 ships worth of drugs first or would you first find out which specific vitamins and minerals you need to make sure are in the drugs you are yet to import? You can call this feeding the hungry, or giving water to the thirsty or clothing the naked. The principle is the same.

“This is like choosing your destination before you get on a plane.”

Many people get this wrong so they start a business or website, create posts, upload content to social media and then wait for money to come. After a while when there’s no money coming they post more content or create more products on more social networks. This doesn’t work either so they get frustrated and quit or move on to something else that they will inevitably fail at.

The first thing is to do here is to write down(not just in your mind) the specific kind of person or niche or customer segment you would like to cater to. If you were a fish, what specific pond would suit you? Are you a don at helping working mothers get back into the workplace? Are you excellent at helping immigrant professional get 6 figure jobs in healthcare consulting? or can you literally get any college graduate a resume and cover letter that will help them get an interview with Goldman Sachs?
The better you know what you can do and who needs you the most, the more money you will make.
We are intentionally foregoing building a website and other stuff in week 1 until we get the basics well defined. Even if you have done this before, please answer the questions below and email me within the next 7 days with your answers. Those who answer these questions thoroughly will have a better chance of success.

Who is your perfect audience? Who would you love to serve?

Answer the following-
Who are the hungry?
Who are those you are equipped to serve?
Who are those who can relate with your message you can relate to and who need to hear your message to live a better life or to not make certain mistakes?

Please describe in detail
1. Who he/she is……………………………………..
2. What does he/she like? ……………………………………………………
3. What products and services does he/she buy and use?…………………………
4. What does he/she look like?………………………………..
5. What Instagram pages, websites and blogs does he/she read often?……………………………………
6. Who does he/she listen to?……………………………….
7. Where does he/she work?………………………………….
8. If you wanted to find 10000 people exactly like him/her, where could we do that? Both online and offline examples……………………………..
9. What are some questions she has that you can answer? What problems does she have that you have overcome or can give solutions to because of what you have experienced or read?………………………………..


Let me show you an example of how I used the above exercise for our Business Growth For Creative Entrepreneurs course. You can answer the questions below as well.

Who is the ideal client? Creative Entrepreneur

What is his/her occupation? Small business owner, fashion designer, chef, developer, freelancer, consultant, stylist, blogger, artist, musician, graphic designer etc

What is his/her biggest desire and end result? She wants freedom..the ability to quit her job and make enough money doing what she loves…she wants to be able to grow a business that allows her to live the lifestyle she dreams of and not be tied to a desk all day… She wants a step by step system to follow..she wants fame, fortune and recognition for her work

Whai is his/her biggest problem? He does not know where to start because there are too many books, Youtube videos and courses out there. He’s not sure which of them will help her achieve her goals.

How can I help him/her today? By offering a step by step system that takes him from the idea stage through to the marketing, sales and profit stage… I can create a free ebook today that does that and also a detailed course that he can follow every week.

Chris Dixon has a really interesting article titled Founder/Market fit. Many people focus on product/market fit when that should be secondary. Entrepreneurs pride themselves on how many ideas they have but many people are not equipped internally to execute on certain opportunities. Many people get to where the puck is going only to realize they don’t have the skills of a professional athlete.

Now you know what you have that this commercially valuable, you need to find out what needs what you are making. Talk to people you have already sold to and find out why they bought from you. Segment them into groups so that you can decide of which group is worth your effort and will pay you what you want. For example when I started out as a brand consultant, I found out that corporate clients who had a sales but no experienced marketing team were willing to pay whatever I asked. There were others who also paid me what I wanted but the marketing manager would waste my time with unnecessary emails and phone calls many times because he wanted to take me on some ego trip to prove he knew his job.

If you are yet to start your business, then one way to find if people will buy what you are selling is to ask them to. Go up to someone you believe is an ideal client and say “I am selling this product/service for $100, you can buy it now.” The reason I say you should ask for the money is because many people especially your friends or family out of politeness will say that your idea is great and that they would buy it. Until someone pre-orders your product or gives you money for it, do not take their word for it. I know someone who ordered over $3000 worth of samples because his friends had expressed interest. After the products arrived, those who had showered praise on him were nowhere to be found. All of a sudden they had other financial obligations. This would not have happened if he had done what I am about to share next week.

Book recommendation:

Sam Walton: Made In America

It is said that in college, even the janitors knew who Sam Walton was because he would speak to you whenever he saw you on campus. It came as no surprise when he was elected student body president and president of his Bible class. Sam knew he was built for sales and he found his home in retail and stuck to it. This is an excellent read. Get it Sam Walton: Made In America” .

Obvious Adams — The Story of a Successful Businessman: New Business Edition”
I was pleasantly surprised by how good book this was. It tells the story of a gentleman who notices the obvious and turns it into commercial value. You’ll enjoy it especially if you like marketing and advertising. Get it Obvious Adams — The Story of a Successful Businessman: New Business Edition

Booklover tip: If you are not sure if the full price of a book is worth it, buy a used one on Amazon. At sundry times, I have gotten excellent books at less than $5. Click here for more book recommendations.


3 main ways to grow a business.

Book recommendation:

Sam Walton: Made In America
It is said that in college, even the janitors knew who Sam Walton was because he would speak to you whenever he saw you on campus. It came as no surprise when he was elected student body president and president of his Bible class. Sam knew he was built for sales and he found his home in retail and stuck to it. This is an excellent read. Get it Sam Walton: Made In America” .

Obvious Adams — The Story of a Successful Businessman: New Business Edition
I was pleasantly surprised by how good book this was. It tells the story of a gentleman who notices the obvious and turns it into commercial value. You’ll enjoy it especially if you like marketing and advertising. Get it Obvious Adams — The Story of a Successful Businessman: New Business Edition

Booklover tip:
If you are not sure if the full price of a book is worth it, buy a used one on Amazon. At sundry times, I have gotten excellent books at less than $5. Click here for more book recommendations.

Next week. We will talk about creating or selling the perfect product for the perfect client.

Do you have questions about how to start a business or comments on this post? Please leave them below