Monthly Archives

December 2015

A risk free secret to closing the sale


Have you noticed it is easier to acquire more of what you already have?

The world has a cliche that says the first million is the hardest. It’s an incomplete truth but still valid in many ways. There is a principle I would like you to observe because so few notice it.
“To those who listen to my teaching, more understanding will be given. But for those who are not listening, even what little understanding they have will be taken away from them.”-Jesus Christ(Mark 4:25)

It is important to know how the system works and how to get the results you desire from it.  Jesus is teaching us here that without continuous personal improvement and development, an individual will lose what little they have. Haven’t you seen people who get ahead in life and soon seem like they are moving backwards?

You get hired and paid based on what your value is and what the company thinks your contribution is worth. If you think your contribution is worth $100,000 a year but are getting paid $65,000 then either ask for a raise or quit to start a business or work for someone who appreciates your value. If on the other hand your contribution does not equal the compensation you desire then create more value and tell the right people about it. Take some courses. Read more books. Ask for more responsibility so you can prove yourself.

When I started out in consulting,  I would insist that part of my compensation be tied to the results I produced. Till this day I offer a full money back guarantee on all our work including our trainings.

I believe this accomplishes two things:
1. Results are the best form of differentiation so it makes marketing your products and services easier. You can go to a client and say “I will help you achieve 10 percent growth in your business in the next 3 months” but many people say something like ” I run an advertising agency”. Sadly I have never heard an ad executive or freelancer ever start a conversation with growth benefits.
2. The testimonials will have more impact because others can see when others are prospering and would like to know what the source of the prosperity is. It also makes people trust that you are here to provide value not just for selfish reasons.


When I was an employee, I only wanted to work for an organization who paid a premium for results because that is something I could control. I wanted to work at a place where I knew exactly what to do to get to the next level. I did not want to leave my future to chance or in the hands of a boss who had not well defined system of rewards. Office politics and long years of experience are an inefficient way to the top.

If you do not get paid enough, resolve to do these 3 things

1.Add value to yourself (i.e getting a deeper understanding: you can do this via books, apprenticeship, taking on more responsibility, courses)

2. Get results

3. Advertise the results to those who matter.

Very soon you’ll be recognized and rewarded handsomely while other complain about the government, taxes and systems they do not understand.

For the entrepreneur and business owner

1. Focus on metrics that your clients care about. If I was a mother; saying you will help me lose weight is not as appealing as saying you will help me lose so much weight that I can fit into the same jeans I was wearing before I had a baby.

2. Develop yourself. Become a master at sales and marketing. Anyone can create a good product but few can sell. Read books on all those who are making billions in your industry.

3. Look for people who already have the clients you want to serve and show them your results. Propose a mutually beneficial promotion or deal in exchange for access to their clients. This will save you time and money. It will also help you not to concentrate on individual sales to get ahead.

4. Read

Please leave comments below or email me directly at I would love to hear your thoughts, insights and suggestions.

Have you heard of mutual impoverishment?


It’s a mindset where a person believes that individuals with more money than they do should feel guilty for not sharing their money. It is an unfounded entitlement mentality where a person thinks people, organizations or groups of people owe him just because he has less. I have heard people say “what is that rich guy doing with all that money?”. I say “how is that your business? How about making your own and start distributing it?”.

It is a consumer versus value creator mentality.

Even though I am a hearty giver because of my biblical beliefs, I don’t believe socialism or whatever quasi name people give it is responsible.

I have never expected the government or another person to make life better for me. The responsible man thinks of how he can make life better for others instead of looking for a great big windfall out of someone else’s pocket.

Video Recommendation

Book Recommendation



Buy hereOriginal Intent: The Courts, the Constitution, & Religion

2. American Entrepreneur: The Fascinating Stories of the People Who Defined Business in the United States


Sign up for the free newsletter for free training and insights.

When a founder needs to focus (and ways to find out which client wants to pay you)

I once worked with a startup founder who like many of us gets hundreds of ideas daily. He always wanted to extend a product line or create a completely new service. At one time he actually considered splitting his business into two so he could work on two different projects at the same time. This of course turned into a disaster since a creative entrepreneur without clarity and focus in product development cannot have a clear definition of who his most ideal customer will be.

The video above shows a younger Mark Zuckerberg explaining Facebook’s early vision. It is interesting to note how focused he was on providing value for college students. He did not set out to cater to everyone at first. Facebook’s early genius was being the best social network for a small group of people. Those small groups of people loved it. The emphasis her is on LOVE. If you can get a small group of people to love your product or service, they will recruit others who they believe will love it too. However if you decide to target a lot of people without defining your ideal customer, you will soon not know where the business is going.

Why I Focus On Creative Entrepreneurs And Small Business Owners
Readers of will notice I focus largely on creative entrepreneurs and small business owners instead of Fortune 500 CEOs or business professionals. Some who know that I am trained as both a software engineer and web developer are surprised when they do not see my talking about Javascript libraries. This is on purpose. The starving artist or the entrepreneur with less than 100 employees who is struggling to get profitable is someone I can relate with.

I have been there. I know what it is like to receive tons of press and even presidential awards and still have less than $1,000 in your bank account.

I have been at the place where you have people liking your posts but not buying anything. Thank God I also know what it is like to have so much money coming out of your business that you make sales even in your sleep. Growingstartup is my tool to help entrepreneurs create businesses that make money for them in their sleep and give them the freedom to do whatever they want; be it take their entire family or staff on holiday or just invest in other projects. Even though I could teach on Blue Ocean Strategy and some aspects of Six Sigma, that is not my calling and neither are those who need such knowledge my intended audience. Focusing on creative entrepreneurs and small business owners allows me to provide the most value for people who need to develop their passions into profitable businesses and concentrate on helping startups grow their business, increase their impact and build profitable empires.

What Should You Do To Get Focused?

Ask yourself these questions?
“What made me start this business in the first place?”
“When I started out, who did I want to serve?”
“Who do I love serving today?”(the answer should never be yourself or an investor).
“If I walked into a busy airport or train terminal, would I be able to spot my ideal client in a second?”
“Who is my ideal client? What does she look like? What else does she buy apart from my product? Where does she hang out online? What links would be in her browser history? What Youtube videos does she watch and share?”
“What value am I providing the market? Am I serving or am I in this just for the money?”
I tell entrepreneurs that need
clarity to focus on what value they are providing and which clients need or deeply desire that value.


The News Trap
There are entrepreneurs who are more concerned with which magazines featured them and not the value they have created. Do you think Warren Buffett would introduce himself as Warren Buffett, “I have appeared in the WSJ and NYT” or Warren Buffett founder of one of the most successful holding companies in history?
Don’t let what Business Insider or social media say about your business or competition determine the course of your business. Every press article or social media post is either communicating facts or opinions. The wise creative entrepreneur knows how to process the facts into gold. I have met a few reporters and many(not all) of them have no business training or understanding of entrepreneurship. Isn’t it funny that you; a seasoned CEO with an understanding of his field would stress over an English major who does not know the intricacies of your business? This is not to say that the press is dumb but more of often than not, entrepreneurs spend more time reading websites, the news and celebrating vanity metrics than they do creating value for their customers.
Remember that not all opinions are created equal so news reports and follower’ comments should not cause you to lose sleep.

Write The Vision and Say It Everyday

If the vision is to be the leading fitness coach for stay-at-home moms looking to lose weight then write it down and say it everyday. If the vision is to build the leading Saas startup for online retailers who have revenues of $500,000 a year then write it down and say it everyday. Say it to your close friends, say it to yourself when you wake up in the morning, say it to your vendors and employees. There are few things that are worse than following a leader who is not sure of where she is going.

If you take one thing to implement right now I would say it is writing the vision and continuously confessing it. What you say long enough, you will believe and what you believe, you will say. What an entrepreneur believes is more powerful than a million online ads and growth hacking strategies. I say this because our lives move in the direction of our dominant beliefs. I once went over 14 months consulting on projects that I had little interest in. Why? I had forgotten or let my vision slip because it was not something I consciously paid attention to.

Here are some books that have helped many entrepreneurs to focus on the right things.
Book 1: Art Of The Start

This is an old classic. What I liked about this was how methodical the author was. There is very little fluff in this book.

Book 2:The Man From Zara

Ortega is one of my favorite entrepreneurs of all time. He resisted the temptation to move Zara into the United States too soon and that has paid off handsomely. I also love how he knows that Zara is best at creating affordable and stylish clothing. He does not try to do too many things at once. In fact the book describes how much Ortega resisted creating Zara Home as an extension of his flagship brand.

Book 3: Made In America

Sam Walton was the king kong of focus even though he did not like to admit it. This engaging story is a must read for anyone who wants to know what to focus on at every stage of a retail business. Walton knew how to pick a project and find out which tools he needed to fix it. Excellent read.

Please leave a comment below and remember to sign up for the newsletter if you want free training and insights on business growth, books and creative entrepreneurship.

How To Always Have Extra Cash In Your Life And Business Through Budgeting


Questions were going around the table. Someone had asked a question about how to extract savings out of corporate revenue. Another businessman asked about the best approach to allocating business resources.

His question went something like this, “what do you do with excess cash in your business? How do you know where to split up your revenue into different buckets?”. I found these questions fascinating because what to do with business revenue is a problem for many entrepreneurs. This is the reason so many business owners mismanage revenue. I know of a business owner who spent over $50,000 at one time because his business had recently come into about $300,000. Since he did not have a plan before the money came, the new cash made his decisions for him. If we do not learn how to control money, it will control us. The aforementioned conversation and example deals with human behavior. My view is that if those two entrepreneurs understood and practiced budgeting in their personal lives they would have been able to apply it to their businesses with moderate ease. Any reader of Growingstartup knows that a business will mimic the mindset of the person running it.


Practical Terms

Many people do not like or know how to budget effectively so they spend according to how they feel or what the circumstances are. As Faith Oyedepo said


“if even governments create budgets then you should see the wisdom in having a plan for your income and expenses.” She has an excellent book you can find here.


Below I am going to explain and teach you a general format that will help you create a budget for yourself and your business.

The general framework I’ve found is tithe, savings, investment, expenses. In that order. Then we use whatever is left for the rest of the pay period. I will explain better below.

Budgeting wisdom 1:

Decide on what you will spend on, then you can spend the rest without guilt

This is creating priorities. Decide in advance the things that will take up most of your money and what things are secondary. If going to the movies once a week is important to you then


Budgeting wisdom 2:

Save for the goal

Save for things or save with a goal in mind. Many people have no extra cash or savings because the money was not set aside for a specific purpose. Try to save $5 a week for one month and buy dinner with the $20 at the end of the month. This will help you to be able to save for a car, business expense or vacation.


Budgeting wisdom 3:

Give money an assignment.

I’ll use a true story to illustrate this principle.

I heard Kenneth Copeland tell the story about how his father was offered millions of dollars to tell a lie in court in favor of a disgruntled colleague from work. Kenneth Copeland’s father did not stand to gain any financial reward from the corporation if he told the truth so the obvious action seemed to be to side in with the disgruntled colleague and cash out later. To Kenneth’s surprise his father told the truth in court. Later when Kenneth asked him why he told the truth, he replied “I decided to tell the truth about 25 years ago.” “You knew this would happened 25 years ago?” Kenneth responded in bewilderment. “NO! said his father. “ I decided 25 years ago that I would never lie. This case did not change that. “.

That story impacted me deeply when I first heard it. It is the testimony of a man who had set his values and was not going to change them regardless of external pressure. I tell this story to illustrate how people who manage money well usually have values that are set in stone even before the money comes.


To illustrate how this works in practice.

Let’s say I want to buy a $700 phone as a birthday gift for someone next month. I will write that down for the month of January and make sure I only spend that amount on the phone. Let’s assume that is the only gift or extra expense outside my bills and other obligations for the month of January. Let’s also assume that the seller offers me two phones for $1200 instead of $1400. This would be no temptation at all because I already decided a month ago that January’s only extra expense would be $700. I would recommend starting with something small. If you need a new shirt next month, write it in your Extra Expense or Miscellaneous column. You will feel much better and have greater control of your finances.


Extra budgeting tip: make a list of all the personal and miscellaneous expenses you would like to make in the future and refer to that once a month. Cross out items that you no longer find necessary and add some new ones that you would like. These should be wants, such as luxury clothing, cars, extra homes etc.

What items/columns/buckets should be in my budget?

  1. Priority: The “got to pay it” stuff about 50%-60% of income

Includes the tithe, bills, obligations, household expenses, insurance, credit card payments etc

  1. Investments: What you want to spend on your dreams and investments (personal development) 10%

Includes school, courses, treasure bill, business investment in a business, shares, getting out of debt.

  1. The miscellaneous: 10%

Free will offerings, gym membership, groceries, clothing, entertainment, gifts for friends and general chilling.

  1. Savings 20%

Long-term savings could be saving for a child’s college fees or a home. Short term savings could be saving for a vacation or automobile.

The above is just a framework but it is a good one to think about whenever you receive money. Whatever does not get spent can be rolled over to the next week or month depending on your lifestyle.



If you gave me $1000, it would get split up something like this.

Tithe 10% =$100

Important expenses and obligations 50% = $500

Savings 20%=$200

Investments 10%=$100

Miscellaneous 10%=$100



The things that will make us effective financially in your life and business

  1. Only allow budgeted expenses no matter the feeling, need or desire. It helps with discipline, prudence and its wisdom.
  1. Spend cash or use a debit card as much as possible. Even though credit is good for some expenses, only few people even understand the financial system well enough to take advantage of its long term benefits. I tell all our clients to only use credit if the return is 4 to 10 times the amount spent. Debt is a bad master so learn to spend only what you have the money for already. I know what it is like to buy something on credit and not have the money to pay when the debtor comes calling. I have seen families publicly humiliated because of debt.
  1. If you have someone you can trust like your spouse or business partner, have a 30 minute session once a week where you discuss weekly expenditure. If you are married, perhaps it could be after dinner on Sundays. Try not to make it take more than half an hour of your time because money does not deserve to take up too much of your thought-life. You will know how much you have spent and you can decide together to reduce something by $10 or $50 and move it into our savings or investments bucket.
  1. Prudence versus El Cheapo

Prudence is when we consciously have things we spend money on even before money comes. We can decide we won’t do dessert during the week so we can save that money for a dinner on Friday night. Prudence is spending at your level today.   Prudence is thinking long term.


The simple table can be found at–pEKUDRsG–/1920cazcf1fxzpng.png





If we want more guilt-free income you can either get lower fixed expenses like lower internet or phone subscription, move to a cheaper city, get more income or just spend on some that matters to us.

Like I said, this is a general framework so tweak as you see fit.

Do you have any budgeting tips that I can include in a future post? Please share.