The Psychology Of Business Storytelling And How To Educate Your Customers

When Tommy Hilfiger was launching his first ad campaign via a billboard thanks to George Lois and Tommy’s partner at the time, he may not have known that his audacious self promotion of [...]

Mistakes To Avoid When Selling Services

Why are so many service professionals broke? I’ll use photographers as an example however those pictured in this post are some of the best. The beautiful thing about having a skill you are [...]

Book review on Traction:A startup guide to getting customers. An entrepreneur’s perscpective

Traction: A Startup Guide to Getting CustomersTraction is the best book on marketing strategies for tech startups that I have read. I have even considered adding it to our library at the Goshen [...]